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Marketing & Sales
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The Ranch
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A Variety of options Exist for Marketing and Selling Alpacas
Whether a rancher chooses to build a herd on a tax-deferred basis or sell the offspring or a combination of both, marketing and sales become important.
Many options and opportunities for purchase and sales are available:
- Auctions - occur throughout the United States, including major annual auctions at the national alpaca conference and the alpaca futurity.
- Trade Shows - are sponsored by numerous alpaca organizations throughout the United States and throughout the year.
- Alpaca Owners and Breeders Association (AOBA) - Magazine ads in Sunset, Country Living, Better Homes & Gardens, Martha Stewart Living, United Airlines, and TV Infomercials result in more than 10,000 inquiries to AOBA each year. Ranches may purchase those leads from AOBA for a small fee.
- Local advertising - Ranches frequently identify prospective clients through ads in local publications, fairs and community events.
- Internet - Internet sales of alpacas have become widely accepted. Alpacas at Lone Ranch has been very active in internet sales.
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© 2004 - 2008 Copyright Alpacas at Lone Ranch, all rights reserved.
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